Titles.

 Titles are institutional and creative names involved in funding, making, and producing the film. Titles are needed in a sequence to show what and who is involved. To show off the names of numerous people. 

Traditionally in a title sequence, there are mentioned about 21 different roles involved in the production of a film, this includes (in this order):

• investors of the film (money)
• producers 
• Writer(s)
•  Main editor 
• Director 
• Studio
• Production company 
• Top cast ( normally 4-5 names)
• Costume designers 
• Music 
• Production designer 
• Director of photography (often shorten as DOP)
• Executive producer(s)
• Based upon (if it is a case)
• Screenplay writer 
• Director 

To reflect the narrative and genre of the film there are used numerous techniques. 

This includes : 

1. The font style of the text:

        For example in a romantic film, there can be a normal/romanticized font

     A good example of this can be a fond used for the film called Heathers (1988) 

So, through this type of font, we can assume that the film will be nice and chilled. 

It looks like a nit handwriting, and with that, we tend to associate with a good person that keeps everything organized. So, by the font style, we can already start thinking about what is the film going to be about.          

      2. Colours. I believe that it is one of the most important ones, mainly due to the fact that most people have very clear associations with particular colors. So, that also helps the audience not much about the narrative or the storyline but some about the genre. 

A good example of how the different color of the font is used to show the tone of the film is Adam's Family (1991). 

 

The font has a relatively natural color, so the audience member will be a little confused with the genre of the film.

      3. Screen placement. It is important to place titles in the right place. To put it so that audience would pay attention to it but also has to work nicely with what is going on the screen during the scene.

A good example of this can be the opening title sequence for the film "Drive" 2011 directed by Nicolas Winding Refn. 

Its titles are placed, so that it can be easily noticed and at the same, it does not interact with a member of the audience on it, so the audience can see what is going on in the sequence.