Independent research on Saul Bass.

 Saul Bass was born in 1920 and was originally from New York, he then moved to Los Angeles where. worked as a freelance designer and commercial adviser. He was also working for Warner Bros Studios, he created the logo of it.  

His first job was with Otto Preminger, he designed a film post for the movie called “Carmen Jones”






One of his other famous posters is the poster for the movie “Psycho” directed by Alfred Hitchcock, “Vertigo" and many other famous films





All of the posters were minimalistic and colorful to create emphasis.







Saul's main target was to bring life to graphics through making titled sequences for the films. It is also a well-known fact that

Saul revolutionized titled sequences with his typography and interactive design, before Saul all of the title sequences were boring and the time when they were shown was considered as a time for the popcorn and the toilet.








Saul also directed a documentary film called “Why man creates” in 1968 and it won an Academy Award for the Best Short Documentary.







He also created long-lasting cooperative logos for companies: such as Kleenex, AT&T, Quaker, and many more

All the information provided above I took from Wikipedia and the YouTube videos, you can find one of the embedded videos that I have used for my research below.

In order to know his work better, I decided to analyze one of the opening titled sequences done by Saul Bass. 

I chose to do the opening of the 'Not with my wife, You don't!' (1967), directed by Norman Panama and distributed by Warner Bros.   

       

In this opening sequence, there is a mixture of just titles on the black background, minimalistic cartoon, and even some small camera shots. 

All of the titles in this films were colorful, minimalistic, and were coming up in the different parts of the screen 

All of these factors can suggest that the film is going to be a comedy genre.

The other thing that adds to the titles and gives a hint on the genre is the soundtrack. The soundtrack that was used for the title sequence was energetic, funny.

                                                                                                            Continuing with the cartoon.

It was fairly minimalistic, there was only one character -- dinosaur, which represented the main character of the film.